Effective advertising [Book] : understanding when, how, and why advertising works / Gerard J. Tellis.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 203 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 TEL-E (Browse shelf(Opens below))	Available		12584

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this is an indian reprint and original ISBN is 0761922539

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