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The consumer mind Book : brand perception and the implication for marketers / Pepe Martinez.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, ©2012.Description: xvii, 178 pages 23 cmISBN:
  • 9780749465704 (paperback)
  • 9780749465711 (ebook)
Subject(s): DDC classification:
  • 658.8343 23
Other classification:
  • 658.8343
Summary: The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.8343 MAR-C 62855 (Browse shelf(Opens below)) Available 10001000062855
Total holds: 0

Includes index

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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