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1.
Mass affluence [Book] : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 NUN-M.

2.
Consumer behaviour [Book] / Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2013
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 BLY-C.

3.
Customer relationship management : [Book] : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : New York, : Routledge, Taylor & Francis, 2015
Availability: Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

4.
Authenticity [Book] : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8343 GIL-A.

5.
Eating out [Book] : social differentiation, consumption, and pleasure / Alan Warde and Lydia Martens. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge [England] New York : Cambridge University Press, 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 394.120941 WAR-E.

6.
Consumer behavior [Book] : buying, having, and being / Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.P, India : Pearson Prentic Hall, ?2016
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 SOL-C 26608.

7.
Commitment-led marketing [Book] : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Wiley, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 HOF-C.

8.
Consumer behaviour / [Book] Wayne D Hoyer; Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey by
Edition: First edition/Asia-Pacific edition.
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 HOY-C, ...

9.
The rise of sharing : [Book] : fourth-stage consumer society in Japan / Miura Atsushi ; translated by Dana Lewis. by Series:
Edition: 1st English edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 306.30952 ATS-R.

10.
Mechanical vibrations [Book] : theory and practice / Shrikant Bhava. by
Material type: Text Text; Literary form: Not fiction
Publication details: India : Pearson Education in South Asia, c2010
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 620.3 BHA-M, ...

11.
Consumer behaviour [Book] / Karen Webb, [Caryl Hertz--case editor]. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 WEB-C.

12.
Consumer behavior / [Book] / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : ,Pearson Education in South Aisa, 2015
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 SCH-C.

13.
The Elgar companion to consumer research and economic psychology [Book] / edited by Peter E. Earl and Simon Kemp. by
Material type: Text Text; Literary form: Not fiction
Publication details: Northampton, Mass. : Northampton, Mass. : Edward Elgar, c1999 2012.)
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 ELG, ...

14.
Marketing metaphoria [Book] : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 ZAL-M.

15.
The next big thing [Book] : spotting and forecasting consumer trends for profit / William Higham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Kogan Page Limited, c2009
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 HIG-N.

16.
Data mining for dummies / [Book] / by Meta S. Brown. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

17.
Marketing management / [Book] Philip Kotler, Kevin Lane Keller by
Edition: Fifteenth edition.
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 KOT-M.

18.
Big data in practice : [Book] how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.0557 MAR-B.

19.
Consumer behavior / Book. Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (10)Call number: 658.8342 SCH-C 60642, ...

20.
Consumer behaviour and analytics / Book / Andrew Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 SMI-C 61841.

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