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Marketing metaphoria [Book] : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN:
  • 9781422121153
  • 1422121151
Subject(s): DDC classification:
  • 658.8342 22
Other classification:
  • 658.8342
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8342 ZAL-M (Browse shelf(Opens below)) Available 40989
Total holds: 0

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