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The rise of sharing : [Book] : fourth-stage consumer society in Japan / Miura Atsushi ; translated by Dana Lewis.

By: Contributor(s): Material type: TextTextSeries: Edition: 1st English editionDescription: xxiv, 350 pages : illustrations ; 24 cmISBN:
  • 9784924971387 (hbk.)
  • 4924971383
Subject(s): DDC classification:
  • 306.30952
Other classification:
  • 306.30952
Summary: Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad First Floor 306.30952 ATS-R (Browse shelf(Opens below)) Available 52811
Total holds: 0

"LTCB International Library Trust/International House of Japan."

Translation of: Daiyon no shōhi : tsunagari o umidasu shakai e.

Miura Atsushi draws on more than three decades of experience on the front lines of Japanese marketing research to track the four stages Japan's consumer society has traversed since th turn of the century to th present. Looking forward, he both documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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