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	1.	Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 PET-U. Place hold Add to cart (remove)
	2.	The observational research handbook [Book] understanding how consumers live with your product Bill Abrams. by Abrams, Bill Material type: Text Publication details: NTC Business Books Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.834 ABR. Place hold Add to cart (remove)
	3.	Mass affluence [Book] : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by Nunes, Paul, 1963- Johnson, Brian, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 NUN-M. Place hold Add to cart (remove)
	4.	Mass affluence [Book] : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by Nunes, Paul, 1963- Johnson, Brian, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 NUN-M. Place hold Add to cart (remove)
	5.	Entertainment marketing & communication [Book] : selling branded performance, people, and places / Shay Sayre. by Sayre, Shay Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson Eduacation in South Asia, c2008 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 790.2 SAY-E. Place hold Add to cart (remove)
	6.	Consuming behaviour [Book] / John Desmond. by Desmond, John, 1952- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, c2002 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 339.47 DES-C. Place hold Add to cart (remove)
	7.	Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric J Price, Linda Zinkhan, George M. (George Martin) Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 ARN-C, ... Place hold Add to cart (remove)
	8.	Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric J Price, Linda Zinkhan, George M Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2004 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 ARN-C, ... Place hold Add to cart (remove)
	9.	Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric J Price, Linda Zinkhan, George M. (George Martin) Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 342 ARN-C, ... Place hold Add to cart (remove)
	10.	Consumer behavior [Book] : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: Eight edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c2001 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 HAW-C, ... Place hold Add to cart (remove)
	11.	Consumer behavior [Book] : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: The Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 0973 HAW-C. Place hold Add to cart (remove)
	12.	Consumer behavior [Book] : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L Della Bitta, Albert J Series: McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1993 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.834 LOU-C. Place hold Add to cart (remove)
	13.	No cover image available Consumer behavior [Book] building marketing strategy Del I. Hawkins. by Hawkins, Del I Edition: 9th Ed. Material type: Text Publication details: Mcgraw-Hill Companies New York Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.8342 HAW. Place hold Add to cart (remove)
	14.	No cover image available Consumer behavior [Book] building marketing strategy Del I. Hawkins. by Hawkins, Del I Edition: 8th Ed. Material type: Text Publication details: McGraw-Hill Publishing Company Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.83420 HAW. Place hold Add to cart (remove)