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1.
Strategic marketing management cases [Book] / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 02 CRA-S.

2.
Strategic marketing [Book] / David W. Cravens. by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 CRA-S.

3.
Sales force management [Book] / Gilbert A. Churchill ... [et al.]. by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8101 SAL.

4.
Marketing research : [Book] a problem-solving approach Seymour Sudman, Edward Blair. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1998
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 SUD-M.

5.
Marketing [Book] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 MAR, ...

6.
Global marketing [Book] : foreign entry, local marketing & global management / Johny K. Johansson. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 JOH-G, ...

7.
Essentials of marketing [Book] : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PER-E.

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