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1.
Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-S.

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2.
Strategic advertising campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-S.

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3.
State of the art marketing research [Book] / A.B. Blankenship, George Edward Breen, Alan Dutka. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 BLA-S.

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4.
Sales letters that sizzle [Book] : all the hooks, lines and sinkers you'll ever need to close sales / Herschell Gordon Lewis. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.81 LEW-S.

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5.
Sales letters that sizzle by
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.81 LEW-S.

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6.
Preparing the marketing plan AMA marketing tool box by
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.8 PAR-P.

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7.
The observational research handbook [Book] understanding how consumers live with your product Bill Abrams. by
Material type: Text Text
Publication details: NTC Business Books
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.834 ABR.

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8.
Market Leadership Strategies for Service Companies creating growth,profits,and customer loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.8 MID-M.

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9.
Internet direct mail [Book] : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 4 ROB-I.

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10.
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Internet direct mail [Book] the complete guide to successful e-mail marketing campaigns Stevan Roberts. by
Material type: Text Text
Publication details: NTC Business Books
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.84 ROB.

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11.
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Handbook of value-added public relations [Book] the secret weapon of integrated marketing Thomas L. Harris. by
Material type: Text Text
Publication details: NTC Business Books
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 659.2 HAR.

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12.
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Handbook of strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, [2004]
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-H.

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13.
Handbook of practical marketing sales forecasting techniques [Book] : cycles, trends, and turning points / John V. Crosby. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 CRO-H.

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14.
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Handbook of power pulic relations how to master the new PR [Book]. by
Material type: Text Text
Publication details: NTC BUSINESS BOOKS
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 659.2 SAF.

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15.
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The global marketing imperative [Book] positioning your company for the new world of business Michael R. Czinkota. by
Material type: Text Text
Publication details: NTC Business Books
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.848 CZI.

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16.
Competitive intelligence for the competitive edge [Book] / Alan Dutka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.47 DUT-C.

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17.
Competitive intelligence for the competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.47 DUT-C.

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18.
The Brand Marketing book Creating, Managing and extending the value of your by
Material type: Text Text; Format: print ; Literary form: Not fiction
0
Availability: Items available for loan: COMSATS University Lahore Campus (1)Call number: 658.827 MAR-T.

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19.
Auditing markets, products, and marketing plans [Book] / David Parmerlee. by Series: AMA marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 PAR-A.

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20.
The art of writing advertising [Book] : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves / interviewed by Denis Higgins. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, [c1965]
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ART.

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