Advertising and the mind of the consumer [Book] : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

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TextPublication details: St. Leonards, NSW : Allen & Unwin, 2000.Edition: 2nd edDescription: xv, 326 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1019 SUT-A (Browse shelf(Opens below))	Available		29618

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"New revised international edition"--Cover.

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