Advertising and the mind of the consumer (Record no. 155386)

MARC details
000 -LEADER
fixed length control field 00892cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000036507
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000809s2000 at#a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1865082317
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1019
Item number SUT-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max
245 10 - TITLE STATEMENT
Title Advertising and the mind of the consumer
Medium [Book] :
Remainder of title what works, what doesn't, and why /
Statement of responsibility, etc. Max Sutherland and Alice K. Sylvester.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. St. Leonards, NSW :
Name of publisher, distributor, etc. Allen & Unwin,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 326 p. :
Other physical details ill. ;
Dimensions 23 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 2,721.79
500 ## - GENERAL NOTE
General note "New revised international edition"--Cover.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
Topical term or geographic name entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sylvester, Alice K.
852 ## - LOCATION
Accession No. 29618
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1019 SUT-A 29618 09/18/2023 09/18/2023 Books