Advertising and the mind of the consumer what works, what doesn't, and why /
Sutherland, Max
Advertising and the mind of the consumer what works, what doesn't, and why / [Book] : Max Sutherland and Alice K. Sylvester. - 2nd ed. - St. Leonards, NSW : Allen & Unwin, 2000. - xv, 326 p. : ill. ; 23 cm.
"New revised international edition"--Cover.
All.
1865082317
Advertising--Psychological aspects.
Consumer behavior.
Advertising and the mind of the consumer what works, what doesn't, and why / [Book] : Max Sutherland and Alice K. Sylvester. - 2nd ed. - St. Leonards, NSW : Allen & Unwin, 2000. - xv, 326 p. : ill. ; 23 cm.
"New revised international edition"--Cover.
All.
1865082317
Advertising--Psychological aspects.
Consumer behavior.