Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi / Tayyaba Latif. [Thesis or Dissertation]
Material type: TextLanguage: English Publication details: Islamabad : COMSATS University Islamabad, 2019.Description: xv, 91 pages : illustrations ; 30 cm + 1 CD-ROM (4 3/4 in.)Subject(s):- Muhammad Kaleem, Dr. External Examiner, AP, Kohat University of Science ad Technology, Kohat
- Tahir Mumtaz Awan, Dr. Supervisor, AP, Management Sciences
- Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony
- Swift guanxi--Online businesses--Active control--Reciprocal favor
- 658 LAT-U
- 658 LAT-U
Item type | Current library | Collection | Call number | URL | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Thesis or Dissertation | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Thesis or Dissertation | T 658 LAT-U 10857 (Browse shelf(Opens below)) | Link to resource | 1 | Available | A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. | 10001TP0010857 | ||
Visual Materials/CDs/DVDs | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Thesis or Dissertation | T 658 LAT-U 10857 (Browse shelf(Opens below)) | Link to resource | 1 | Not for loan | A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. | TP0010857 |
Total holds: 0
A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. COMSATS University Islamabad
MS in Management Sciences.
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