Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi /
Latif, Tayyaba..
Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi / [Thesis or Dissertation] Tayyaba Latif. - Islamabad : COMSATS University Islamabad, 2019. - xv, 91 pages : illustrations ; 30 cm + 1 CD-ROM (4 3/4 in.)
Muhammad Kaleem, Dr. External Examiner, AP, Kohat University of Science ad Technology, Kohat.
Tahir Mumtaz Awan, Dr. Supervisor, AP, Management Sciences.
Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony.
Swift guanxi--Online businesses--Active control--Reciprocal favor
Management Sciences
658 / LAT-U
Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi / [Thesis or Dissertation] Tayyaba Latif. - Islamabad : COMSATS University Islamabad, 2019. - xv, 91 pages : illustrations ; 30 cm + 1 CD-ROM (4 3/4 in.)
Muhammad Kaleem, Dr. External Examiner, AP, Kohat University of Science ad Technology, Kohat.
Tahir Mumtaz Awan, Dr. Supervisor, AP, Management Sciences.
Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony.
Swift guanxi--Online businesses--Active control--Reciprocal favor
Management Sciences
658 / LAT-U