MARC details
000 -LEADER |
fixed length control field |
01489nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240610s9999||||xx |||||||||||||| ||und|| |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
JZL-CUI |
Transcribing agency |
COMSATS University Islamabad |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658 |
Item number |
LAT-U |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658 LAT-U |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Latif, Tayyaba.. |
Relator term |
SP18-RMS-004/ISB |
Affiliation |
COMSATS University Islamabad |
245 #0 - TITLE STATEMENT |
Title |
Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi / |
Statement of responsibility, etc. |
Tayyaba Latif. |
Medium |
[Thesis or Dissertation] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Islamabad : |
Name of publisher, distributor, etc. |
COMSATS University Islamabad, |
Date of publication, distribution, etc. |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 91 pages : |
Other physical details |
illustrations ; |
Dimensions |
30 cm + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
502 ## - DISSERTATION NOTE |
Degree type |
A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. |
Name of granting institution |
COMSATS University Islamabad |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
MS in Management Sciences. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Muhammad Kaleem, Dr. |
Miscellaneous information |
External Examiner, AP, Kohat University of Science ad Technology, Kohat. |
|
Personal name |
Tahir Mumtaz Awan, Dr. |
Miscellaneous information |
Supervisor, AP, Management Sciences. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony. |
|
Topical term or geographic name entry element |
Swift guanxi--Online businesses--Active control--Reciprocal favor |
655 ## - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Management Sciences |