Marketing : [Book] an introduction / Gary Armstrong, Philip Kotler.

By:

Armstrong, Gary (Gary M.) [author.]

Contributor(s):

Kotler, Philip

Material type: Text

TextEdition: Twelfth Global ed; Global editionDescription: 672 pages : illustrations (colour) ; 28 cmISBN:

9781292016788 (paperback) :
1292016787 (paperback) :

Subject(s):

DDC classification:

658.8 23

Other classification:

658.8

Summary: Title: Marketing : An Introduction Author: Gary Armstrong, Philip Kotler Edition: 12th edition ISBN-13: 9781292016788 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition. CONTENT are SAME as US edition.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 ARM-M (Browse shelf(Opens below))	Available		56605

Total holds: 0

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Previous	658.8 AND-S Strategic marketing management meeting the global marketing challenge /	658.8 AND-S Strategic marketing for nonprofit organizations	658.8 AND-S Strategic marketing for nonprofit organizations	658.8 ARM-M Marketing : an introduction /	658.8 ARM-M Marketing an introduction /	658.8 BAL-S Services marketing and management for M.B.A., P.G. diploma in business administration and other management courses	658.8 BAL-S Services marketing and management for M.B.A., P.G. diploma in business administration and other management courses	Next

Includes index.

Title: Marketing : An Introduction Author: Gary Armstrong, Philip Kotler Edition: 12th edition ISBN-13: 9781292016788 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition. CONTENT are SAME as US edition.

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