Marketing : (Record no. 77575)

MARC details
000 -LEADER
fixed length control field 01411nam a22003371i 4500
001 - CONTROL NUMBER
control field 0000072589
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170815t20152015maua 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB473578
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016771045
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292016788 (paperback) :
International Standard Book Number 1292016787 (paperback) :
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing :
Medium [Book]
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Twelfth Global ed.
Edition statement Global edition.
300 ## - PHYSICAL DESCRIPTION
Extent 672 pages :
Other physical details illustrations (colour) ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Title: Marketing : An Introduction Author: Gary Armstrong, Philip Kotler Edition: 12th edition ISBN-13: 9781292016788 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition. CONTENT are SAME as US edition.
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks.
Topical term or geographic name entry element Europe
Geographic subdivision Australia
General subdivision New Zealand
Topical term or geographic name entry element Marketing--Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
852 ## - LOCATION
Piece designation 56605
-- 7027.83
Classification part 658.8 ARM-M
-- Multi-Line Books Lahore CUI Lahore
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8 ARM-M 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 56605 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023