Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / [Book] Gary Armstrong, Philip Kotler. - Twelfth Global ed. Global edition. - 672 pages : illustrations (colour) ; 28 cm.

Includes index.

Title: Marketing : An Introduction Author: Gary Armstrong, Philip Kotler Edition: 12th edition ISBN-13: 9781292016788 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition. CONTENT are SAME as US edition.

All

9781292016788 (paperback) : 1292016787 (paperback) :

GBB473578 bnb

016771045 Uk


Marketing--Textbooks.
Europe--New Zealand--Australia
Marketing--Management

658.8