Marketing management [Book] : a South Asian perspective / Philip Kotler ....... [et.al].
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TextPublication details: New Delhi : Dorling Kindersley (India), c2013.Edition: 14th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: - 9788131767160
- 658.8 22
- 658.8
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| 658.8 MAR Marketing best practices / | 658.8 MAR Marketing management a south asian perspective / | 658.8 MAR Marketing management a south asian perspective / | 658.8 MAR 62832 Marketing management a South Asian perspective / | 658.8 MAR-M Marketing management | 658.8 MAS-P A perfect guide for future marketing manager | 658.8 MCC-L Learning aid for use with Basic marketing, tenth edition |
"A South Asian Perspective"--Cover
Authorized adaptation from the United States edition, entitled Marketing Management, 14th Edition. ISBN: 9780132102926 by Kotler, Philip and Keller, Kevin Lane; published by Pearson Education, Inc., publishing as Prentice Hall c2012.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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