Marketing management (Record no. 77378)

MARC details
000 -LEADER
fixed length control field 04771cam a2200553 a 4500
001 - CONTROL NUMBER
control field 0000061346
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101104s2013 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn678924608
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- BWX
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing management
Medium [Book] :
Remainder of title a South Asian perspective /
Statement of responsibility, etc. Philip Kotler ....... [et.al].
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Dorling Kindersley (India),
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note "A South Asian Perspective"--Cover
General note Authorized adaptation from the United States edition, entitled Marketing Management, 14th Edition. ISBN: 9780132102926 by Kotler, Philip and Keller, Kevin Lane; published by Pearson Education, Inc., publishing as Prentice Hall c2012.
520 ## - SUMMARY, ETC.
Summary, etc. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Knowledge management.
Topical term or geographic name entry element Knowledge management.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00988184
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Genetic counseling.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Personal name Keller, Kevin Lane,
Personal name Koshy, Abraham
Personal name Jha, Mithileshwar
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schenk, Erik.,
Relator term author.
Personal name Attour, Amel.,
Relator term author.
852 ## - LOCATION
Piece designation 44476
-- 700.00
Classification part 658.8 MAR
Sublocation or collection Reference
Former shelving location Reference
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Piece designation 44477
-- 700.00
Classification part 658.8 MAR
Sublocation or collection Ground Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 44478
-- 700.00
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 3
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 44702
-- 700.00
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 4
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 44703
-- 700.00
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 5
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 46130
-- 787.50
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 6
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 46129
-- 787.50
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 7
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 46128
-- 787.50
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 8
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 46127
-- 787.50
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 9
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 46126
-- 787.50
Classification part 658.8 MAR
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 10
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 10001000062832
-- 2480.00
Classification part 658.8 MAR 62832
-- Multiline Books
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 11
Piece physical condition 1-New
Location JZL-CUI
852 ## - LOCATION
Piece designation 10001000062850
-- 22662.60
Classification part 658.4038 BAR-K 62850
-- Multiline Books
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
852 ## - LOCATION
Piece designation 10001000062503
-- 12370.12
Classification part 616.042 CLA-H 62503
-- Allied Book Company
Sublocation or collection Ground Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired Date due Date last checked out
09/12/2023   658.8 MAR Reference 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44476 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
11/02/2023 2 658.8 MAR Ground Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44477 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023 10/14/2022 11/02/2023
09/12/2023   658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44478 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
09/12/2023   658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44702 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
09/12/2023   658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44703 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
03/11/2024 1 658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 46130 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023   02/13/2024
09/12/2023   658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 46129 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
03/11/2024 1 658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 46128 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023   02/13/2024
03/13/2024 1 658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 46127 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023   02/13/2024
09/12/2023   658.8 MAR 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 46126 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
02/20/2024 1 658.8 MAR 62832 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 10001000062832 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023   02/14/2024
09/12/2023   658.4038 BAR-K 62850 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 10001000062850 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023    
09/12/2023   616.042 CLA-H 62503 Ground Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 10001000062503 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023