Marketing management [Book] : a South Asian perspective / Philip Kotler ....... [et.al].

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Material type: Text

TextPublication details: New Delhi : Dorling Kindersley (India), c2013.Edition: 14th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN:

9788131767160

Subject(s):

DDC classification:

658.8 22

Other classification:

658.8

Summary: Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad Reference	658.8 MAR (Browse shelf(Opens below))	Available		44476
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	658.8 MAR (Browse shelf(Opens below))	Checked out	10/14/2022	44477
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		44478
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		44702
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		44703
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		46130
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		46129
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		46128
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		46127
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		46126
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR 62832 (Browse shelf(Opens below))	Available		10001000062832
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.4038 BAR-K 62850 (Browse shelf(Opens below))	Available		10001000062850
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	616.042 CLA-H 62503 (Browse shelf(Opens below))	Available		10001000062503

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"A South Asian Perspective"--Cover

Authorized adaptation from the United States edition, entitled Marketing Management, 14th Edition. ISBN: 9780132102926 by Kotler, Philip and Keller, Kevin Lane; published by Pearson Education, Inc., publishing as Prentice Hall c2012.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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