Review of Marketing Research [Book]. Volume 2 / edited by Naresh K. Malhotra.

Material type: Text

TextPublication details: India : PHI Learning Private Limited, c2006.Edition: Eastern Economy EditionDescription: xi, 240 pISBN:

9788120333147

Subject(s):

DDC classification:

658.83
658.8 22

Other classification:

658.8

Summary: Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 REV (Browse shelf(Opens below))	Available		44620

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Previous	658.8 PRI-M Marketing concepts and strategies /	658.8 QUE-G Greater good how good marketing makes for better democracy /	658.8 RAM-M Marketing management global perspective: Indian context /	658.8 REV Review of Marketing Research Volume 2 /	658.8 RIX-M Marketing a practical approach /	658.8 RIX-M Marketing a practical approach /	658.8 RIX-M Marketing a practical approach /	Next

Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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