Review of Marketing Research Volume 2 /
Review of Marketing Research Volume 2 / [Book].
edited by Naresh K. Malhotra.
- Eastern Economy Edition.
- India : PHI Learning Private Limited, c2006.
- xi, 240 p.
Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
All.
9788120333147
Marketing research.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
658.83 658.8
Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
All.
9788120333147
Marketing research.
BUSINESS & ECONOMICS--Marketing--General.
BUSINESS & ECONOMICS--Distribution.
658.83 658.8