Review of Marketing Research (Record no. 71954)

MARC details
000 -LEADER
fixed length control field 01243nam a22002413u 4500
001 - CONTROL NUMBER
control field 0000061403
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090821t2006 nyu s ||00 ||und
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120333147
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number REV
245 00 - TITLE STATEMENT
Title Review of Marketing Research
Medium [Book].
Number of part/section of a work Volume 2 /
Statement of responsibility, etc. edited by Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement Eastern Economy Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. PHI Learning Private Limited,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 240 p.
520 ## - SUMMARY, ETC.
Summary, etc. Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term bisacsh.
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Distribution.
Source of heading or term bisacsh.
852 ## - LOCATION
Piece designation 44620
-- 599.20
Classification part 658.8 REV
-- Royal Book Company
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8 REV 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 44620 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023