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Fashion marketing communications / [Book] / by Gaynor Lea-Greenwood.

By: Material type: TextTextDescription: xi, 203 pages : color illustrations ; 25 cmISBN:
  • 9781405150606 (pbk)
Subject(s): DDC classification:
  • 391.00688
Other classification:
  • 391.00688
Summary: "Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 391.00688 LEA-F (Browse shelf(Opens below)) Available 51045
Total holds: 0

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover.

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