Fashion marketing communications /
Lea-Greenwood, Gaynor.
Fashion marketing communications / [Book] / by Gaynor Lea-Greenwood. - xi, 203 pages : color illustrations ; 25 cm.
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover.
All.
9781405150606 (pbk)
Fashion merchandising.
Communication in marketing.
Business communication.
391.00688
Fashion marketing communications / [Book] / by Gaynor Lea-Greenwood. - xi, 203 pages : color illustrations ; 25 cm.
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover.
All.
9781405150606 (pbk)
Fashion merchandising.
Communication in marketing.
Business communication.
391.00688