Fashion marketing communications / (Record no. 68055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01203cam a2200217Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000066870 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150601t20132013enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405150606 (pbk) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 391.00688 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 391.00688 |
| Item number | LEA-F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lea-Greenwood, Gaynor. |
| 245 10 - TITLE STATEMENT | |
| Title | Fashion marketing communications / |
| Medium | [Book] / |
| Statement of responsibility, etc. | by Gaynor Lea-Greenwood. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 203 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness" -Back cover. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion merchandising. |
| Topical term or geographic name entry element | Communication in marketing. |
| Topical term or geographic name entry element | Business communication. |
| 852 ## - LOCATION | |
| Piece designation | 51045 |
| -- | 3849.92 |
| Classification part | 391.00688 LEA-F |
| -- | ABSCO Books & Subscription Services |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 1-New |
| Location | JZL-CUI |
| Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/12/2023 | 391.00688 LEA-F | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 51045 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |