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Integrated advertising, promotion, and marketing communications Book / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextEdition: Seventh edition, global editionDescription: 496 pages : illustrations ; 28 cmISBN:
  • 9781292093635 (paperback)
  • 1292093633 (pbk.) :
Subject(s): DDC classification:
  • 659.1 23
Other classification:
  • 659.1
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