Integrated advertising, promotion, and marketing communications (Record no. 63466)

MARC details
000 -LEADER
fixed length control field 01132dam a2200313 i 4500
001 - CONTROL NUMBER
control field 0000372496
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230117s2016 maua b 001|0|eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB565161
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 017366858
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292093635 (paperback)
Terms of availability £57.99
International Standard Book Number 1292093633 (pbk.) :
Terms of availability £57.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO-I
Number source 23
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.,
Relator term author.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Medium Book /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement Seventh edition, global edition.
300 ## - PHYSICAL DESCRIPTION
Extent 496 pages :
Other physical details illustrations ;
Dimensions 28 cm
365 ## - TRADE PRICE
Price type code 01
Price amount 15,792.40
500 ## - GENERAL NOTE
General note Includes endnotes and subject index
General note Formerly CIP.
Institution to which field applies Uk
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Advertising.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term author.
852 ## - LOCATION
Accession No. 10001000062815
-- 15792.40
-- Multiline Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 09/09/2023   659.1 CLO-I 62815 10001000062815 09/09/2023 09/09/2023 Books