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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications Book / Kenneth E. Clow, Donald Baack. - Seventh edition, global edition. - 496 pages : illustrations ; 28 cm

Includes endnotes and subject index Formerly CIP.

All.

ISBN: 9781292093635 (paperback) ÃÂÃÂ£57.99 1292093633 (pbk.) : ÃÂÃÂ£57.99

Nat. Bib. No.: GBB565161 bnb

Nat. Bib. Agency Control No.: 017366858 Uk

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1

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