Integrated advertising, promotion, and marketing communications Book / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

By:

Clow, Kenneth E [author.]

Material type: Text

TextEdition: Eighth edition, global editionDescription: xx, 488 pages : color illustrations ; 27 cmISBN:

9781292222691 (paperback)
1292222697
9780134484136
0134484134

Subject(s):

DDC classification:

659.1 23

Other classification:

659.1

Summary: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	659.1 CLO-I 62845 (Browse shelf(Opens below))	Available		10001000062845

Total holds: 0

Includes endnotes and index

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

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