Integrated advertising, promotion, and marketing communications (Record no. 62961)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01430dam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000372519 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230118s2018 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016042101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292222691 (paperback) |
| Qualifying information | (pbk. ; |
| -- | alk. paper) |
| International Standard Book Number | 1292222697 |
| Qualifying information | (pbk. ; |
| -- | alk. paper) |
| International Standard Book Number | 9780134484136 |
| International Standard Book Number | 0134484134 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)965780172 |
| Canceled/invalid control number | (OCoLC)1027965169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | OCLCF |
| -- | OCLCO |
| -- | OCLCQ |
| -- | LTSCA |
| -- | AU@ |
| -- | ZWZ |
| -- | CHVBK |
| -- | OCLCO |
| -- | UKOBU |
| -- | DLC |
| -- | T9K |
| -- | OCLCO |
| -- | DEF |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO-I |
| Number source | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Medium | Book / |
| Statement of responsibility, etc. | Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition, global edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 488 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 15,792.40 |
| 500 ## - GENERAL NOTE | |
| General note | Includes endnotes and index |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| Topical term or geographic name entry element | Advertising. |
| 852 ## - LOCATION | |
| Accession No. | 10001000062845 |
| -- | 15792.40 |
| -- | Multiline Books |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 09/09/2023 | 1 | 659.1 CLO-I 62845 | 10001000062845 | 02/21/2024 | 02/16/2024 | 09/09/2023 | Books |