Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications Book / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - Eighth edition, global edition. - xx, 488 pages : color illustrations ; 27 cm

Includes endnotes and index

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

All.

9781292222691 (paperback) 1292222697 9780134484136 0134484134

2016042101


Communication in marketing.
Advertising.

659.1