Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products / Yusra Alvi. [Thesis or Dissertation]

By: Material type: TextTextLanguage: English Publication details: Islamabad : COMSATS University Islamabad, 2021.Description: ix, 80 pages : color illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)Subject(s): Genre/Form: DDC classification:
  • 658 ALV-I
Other classification:
  • 658 ALV-I
Dissertation note: Thesis A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. COMSATS University Islamabad
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Item type Current library Collection Call number URL Copy number Status Notes Date due Barcode Item holds
Thesis or Dissertation Thesis or Dissertation Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor Thesis or Dissertation T 658 ALV-I 12209 (Browse shelf(Opens below)) Link to resource Available A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. 10001TP0012209
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor Thesis or Dissertation T 658 ALV-I 12209 (Browse shelf(Opens below)) Link to resource 1 Not for loan A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. TP0012209
Total holds: 0

Thesis A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. COMSATS University Islamabad

MS in Management Science.

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