Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media (Record no. 489551)

MARC details
000 -LEADER
fixed length control field 01440nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240830s9999||||xx |||||||||||||| ||und||
040 ## - CATALOGING SOURCE
Original cataloging agency JZL-CUI
Transcribing agency COMSATS University Islamabad
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number ALV-I
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658 ALV-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alvi, Yusra.
Relator term FA19-RMS-017/ISB
Affiliation COMSATS University Islamabad.
245 #0 - TITLE STATEMENT
Title Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media
Remainder of title a case of household products /
Statement of responsibility, etc. Yusra Alvi.
Medium [Thesis or Dissertation]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Islamabad :
Name of publisher, distributor, etc. COMSATS University Islamabad,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 80 pages :
Other physical details color illustrations ;
Dimensions 30 cm +
Accompanying material 1 DVD-ROM (4 3/4 in.)
502 ## - DISSERTATION NOTE
Dissertation note Thesis
Degree type A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Name of granting institution COMSATS University Islamabad
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name MS in Management Science.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Abid Saeed, Dr.
Miscellaneous information Supervisor, AP, Management Sciences.
Personal name Muhammad Kaleem, Dr.
Miscellaneous information External Examiner: AP, Management Sciences, Kohat University of Science & Technology, Kohat.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer buying behaviour--Brand awareness--Social media.
Topical term or geographic name entry element Influencers marketing--Brand awareness--COVID-19.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Management Sciences
Non-focus term Management Sciences
Holdings
Date last seen Total checkouts Full call number Shelving location Uniform resource identifier Price effective from Koha item type Public note Lost status Damaged status Not for loan Collection Withdrawn status Home library Barcode Current library Date acquired Source of acquisition Copy number
08/30/2024   T 658 ALV-I 12209 2nd Floor In 08/30/2024 Thesis or Dissertation A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat.       Thesis or Dissertation   Junaid Zaidi Library, COMSATS University Islamabad 10001TP0012209 Junaid Zaidi Library, COMSATS University Islamabad 08/30/2024 Examination Office, CUI  
08/30/2024   T 658 ALV-I 12209 2nd Floor In 08/30/2024 Visual Materials/CDs/DVDs A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat.       Thesis or Dissertation   Junaid Zaidi Library, COMSATS University Islamabad TP0012209 Junaid Zaidi Library, COMSATS University Islamabad 08/30/2024 Examination Office, CUI 1