Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products /
Alvi, Yusra.
Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products / [Thesis or Dissertation] Yusra Alvi. - Islamabad : COMSATS University Islamabad, 2021. - ix, 80 pages : color illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Thesis
Abid Saeed, Dr. Supervisor, AP, Management Sciences.
Muhammad Kaleem, Dr. External Examiner: AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Consumer buying behaviour--Brand awareness--Social media.
Influencers marketing--Brand awareness--COVID-19.
Management Sciences--Management Sciences
658 / ALV-I
Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products / [Thesis or Dissertation] Yusra Alvi. - Islamabad : COMSATS University Islamabad, 2021. - ix, 80 pages : color illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)
Thesis
Abid Saeed, Dr. Supervisor, AP, Management Sciences.
Muhammad Kaleem, Dr. External Examiner: AP, Management Sciences, Kohat University of Science & Technology, Kohat.
Consumer buying behaviour--Brand awareness--Social media.
Influencers marketing--Brand awareness--COVID-19.
Management Sciences--Management Sciences
658 / ALV-I