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Understanding electronic-word of mouth sharing intentions through interplay of social networking sites' interactivity and swift guanxi / Tayyaba Latif. [Thesis or Dissertation]

By:

Latif, Tayyaba [SP18-RMS-004/ISB]

Material type: Text

TextLanguage: English Publication details: Islamabad : COMSATS University Islamabad, 2019.Description: xv, 91 pages : illustrations ; 30 cm + 1 CD-ROM (4 3/4 in.)Subject(s):

Muhammad Kaleem, Dr. External Examiner, AP, Kohat University of Science ad Technology, Kohat
Tahir Mumtaz Awan, Dr. Supervisor, AP, Management Sciences
Social media interactivity--Electronic word of mouth sharing intentions--Two way communication--Synchronicity mutual understanding--Relationship harmony
Swift guanxi--Online businesses--Active control--Reciprocal favor

Genre/Form:

Management Sciences

DDC classification:

658 LAT-U

Other classification:

658 LAT-U

Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. COMSATS University Islamabad

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Holdings
Item type	Current library	Collection	Call number	URL	Copy number	Status	Notes	Date due	Barcode	Item holds
Thesis or Dissertation	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	Thesis or Dissertation	T 658 LAT-U 10857 (Browse shelf(Opens below))	Link to resource	1	Available	A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat.		10001TP0010857
Visual Materials/CDs/DVDs	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	Thesis or Dissertation	T 658 LAT-U 10857 (Browse shelf(Opens below))	Link to resource	1	Not for loan	A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat.		TP0010857

Total holds: 0

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A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Kohat University of Science ad Technology, Kohat. COMSATS University Islamabad