Market-driven management : strategic and operational marketing / Jean-Jacques Lambin.

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TextPublication details: New York : St. Martin's Press, 2000.Description: xxvii, 737 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	COMSATS University Wah Campus	658.802 LAM (Browse shelf(Opens below))	24408	Available		10004000024408

Total holds: 0

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Previous	658.802 HUT Business Marketing Management	658.802 KIM Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the.	658.802 KLE Strategic Electronic Marketing	658.802 LAM Market-driven management : strategic and operational marketing /	658.802 LAR Marketing Strategy A decision -Focused Approach.	658.802 LEE Marketing strategy a life-cycle approach.	658.802 MCD Strategic marketing planning	Next

Includes bibliographical references and indexes.

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