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Market-driven management : strategic and operational marketing /

Lambin, Jean-Jacques, 1933-

Market-driven management : strategic and operational marketing / Jean-Jacques Lambin. - New York : St. Martin's Press, 2000. - xxvii, 737 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0333793188

LCCN: 00021421

Subjects--Topical Terms:
Marketing--Europe.
Marketing--Management.--Europe

LC Class. No.: HF5415.12.E8 / L36 2000

Dewey Class. No.: 658.802 LAM / Book

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