Strategic Marketing Problems [Book] Cases and Comments.

By:

Kerin, Roger A

Contributor(s):

Peterson, Robert A

Material type: Text

TextPublication details: India Pearson 2011Edition: 12thISBN:

9788131755310

Subject(s):

Other classification:

658.8

Summary: Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	COMSATS University Wah Campus	658.8 KER (Browse shelf(Opens below))	Available	10004000019407
Books	COMSATS University Wah Campus	658.8 KER (Browse shelf(Opens below))	Available	10004000019787
Books	COMSATS University Wah Campus	658.8 KER (Browse shelf(Opens below))	Available	10004000020794
Books	COMSATS University Wah Campus Main	658.8 KER 23188 (Browse shelf(Opens below))	Available	10004000023188

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Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.

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