Advertising [Book].

By: Contributor(s): Material type: TextTextPublication details: India Pearson 2000Edition: 4thISBN:
  • 9788131703823
Subject(s): Other classification:
  • 659.1
Summary: Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
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Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.

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