Advertising [Book].
Material type: TextPublication details: India Pearson 2000Edition: 4thISBN:- 9788131703823
- 659.1
Include Index
Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
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