Advertising
Jefkins, Frank
Advertising [Book]. - 4th - India Pearson 2000
Include Index
Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
All
9788131703823
Advertising
Management Science
Advertising [Book]. - 4th - India Pearson 2000
Include Index
Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
All
9788131703823
Advertising
Management Science