Advertising (Record no. 272645)

MARC details
000 -LEADER
fixed length control field 01244nam a2200253Ia 4500
001 - CONTROL NUMBER
control field 0000236213
003 - CONTROL NUMBER IDENTIFIER
control field 0004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108s2000||||xx#|||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131703823
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number JEF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank
245 #0 - TITLE STATEMENT
Title Advertising
Medium [Book].
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2000
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Include Index
520 ## - SUMMARY, ETC.
Summary, etc. Contains chapters on writing copy, designing advertisements, the advertising department and corporate identity Includes a greatly expanded directory of contacts in the advertising industry Covers, and is recommended for the LCCI Third Level Certificate and CAM Certificate in Communications, valuable also for CIM and HNC/D students Contains updated material on advertising departments, TV franchises, radio stations, codes of practice, sponsorship, corporate video and satellite broadcasting.
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Topical term or geographic name entry element Management Science
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadin, Daniel
852 ## - LOCATION
Accession No. 10004000020515
-- 0.00
Former shelving location Books
Accession No. 10004000023096
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Wah Campus COMSATS University Wah Campus Main 09/28/2023   659.1 JEF 10004000020515 09/28/2023 09/28/2023 Books
        COMSATS University Wah Campus COMSATS University Wah Campus Main 09/28/2023   659.1 JEF 23096 10004000023096 09/28/2023 09/28/2023 Books