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Services marketing [Book] people, technology, strategy. Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee.
Material type:
TextEdition: Eighth editionDescription: xxii, 817 Pages : 28 cmISBN: - 9789332587687
- 658.8
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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COMSATS University Attock Campus | 658.8 WIR-S 10694 (Browse shelf(Opens below)) | Available | ATK 10694 |
Total holds: 0
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| 658.8 KOT-P 10879 Principles of Marketing | 658.8 KOT-P 10880 Principles of Marketing | 658.8 KOT-P 10881 Principles of Marketing | 658.8 WIR-S 10694 Services marketing people, technology, strategy. | 658.8003 DOY-D 10688 A dictionary of marketing | 658.827 The 22 immutable laws of branding | 658.83028 MAZ-S 10707 Statistics for marketing and consumer research |
Includes glossary and index.
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