Services marketing (Record no. 268165)

MARC details
000 -LEADER
fixed length control field 00889nam#a2200277#i#4500
001 - CONTROL NUMBER
control field 0000298473
003 - CONTROL NUMBER IDENTIFIER
control field 0005
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191128s2019 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332587687
040 ## - CATALOGING SOURCE
Language of cataloging eng
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number WIR-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
245 10 - TITLE STATEMENT
Title Services marketing
Medium [Book]
Remainder of title people, technology, strategy.
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 817 Pages :
Dimensions 28 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Includes glossary and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries--Marketing
Topical term or geographic name entry element Customer services
Topical term or geographic name entry element Management science
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher.
Personal name Chatterjee, Jayanta.
852 ## - LOCATION
Accession No. ATK 10694
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMSATS University Attock Campus COMSATS University Attock Campus   09/27/2023   658.8 WIR-S 10694 ATK 10694 09/27/2023 09/27/2023 Books