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Services marketing people, technology, strategy.

Wirtz, Jochen.

Services marketing people, technology, strategy. [Book] Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. - Eighth edition. - xxii, 817 Pages : 28 cm.

Includes glossary and index.

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ISBN: 9789332587687

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Management science

Dewey Class. No.: 658.8

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