Strategic brand communication campaigns
Schultz, Don E.
Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxi, 378 p. : ill. ; 24 cm.
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
All.
9780844229522 0844229520
Advertising campaigns.
659.113
Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxi, 378 p. : ill. ; 24 cm.
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
All.
9780844229522 0844229520
Advertising campaigns.
659.113