Strategic brand communication campaigns (Record no. 25737)

MARC details
000 -LEADER
fixed length control field 00933dam a2200277 a 4500
001 - CONTROL NUMBER
control field 0000053954
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000630s1999 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780844229522
International Standard Book Number 0844229520
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.113
Item number SCH-S
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Strategic brand communication campaigns
Medium [Book] /
Statement of responsibility, etc. Don E. Schultz, Beth E. Barnes.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 378 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
Personal name Schultz, Don E.
852 ## - LOCATION
Accession No. 41296
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 09/07/2023   659.113 SCH-S 41296 09/07/2023 09/07/2023 Books