Advertising, promotion & supplemental aspects of integrated marketing communications [Book] / Terence A. Shimp.

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TextSeries: Publication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad Reference	658.8 2 SHI-A (Browse shelf(Opens below))	Available	20359
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.82 SHI-A (Browse shelf(Opens below))	Available	20360
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.82 SHI-A (Browse shelf(Opens below))	Available	20361

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Previous	658.7 HAN-I Introduction to supply chain management /	658.72 MON-P Purchasing and supply chain management	658.8 04 HUT-B Business marketing management a strategic view of industrial and organizational markets /	658.8 2 SHI-A Advertising, promotion & supplemental aspects of integrated marketing communications	658.8 3 CHU-B Basic marketing research	658.8 4 JAR-J 4729 Java electronic commerce sourcebook all the software and expert advice you need to open your own virtual store /	658.8 4 JAR-J BK4729 Java electronic commerce sourcebook all the software and expert advice you need to open your own virtual store /	Next

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