Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications [Book] / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing. .
Hbk. Index includes
All.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82
Advertising, promotion & supplemental aspects of integrated marketing communications [Book] / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing. .
Hbk. Index includes
All.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82