Advertising, promotion & supplemental aspects of integrated marketing communications (Record no. 189675)
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000 -LEADER | |
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fixed length control field | 01263cam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 0000042656 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 991208s2000 txua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0030211131 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 |
Edition number | 21 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.82 |
Item number | SHI-A |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
245 10 - TITLE STATEMENT | |
Title | Advertising, promotion & supplemental aspects of integrated marketing communications |
Medium | [Book] / |
Statement of responsibility, etc. | Terence A. Shimp. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Fort Worth : |
Name of publisher, distributor, etc. | Dryden Press, |
Date of publication, distribution, etc. | c2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 674 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 29 cm. |
490 1# - SERIES STATEMENT | |
Series statement | The Dryden Press series in marketing. |
500 ## - GENERAL NOTE | |
General note | Hbk. Index includes |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
Topical term or geographic name entry element | Sales promotion. |
Topical term or geographic name entry element | Advertising. |
Topical term or geographic name entry element | Direct marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
Title of a work | Promotion management & marketing communications. |
852 ## - LOCATION | |
Piece designation | 20359 |
-- | 750.00 |
Classification part | 658.8 2 SHI-A |
-- | Jumbo Book Islamabad |
Sublocation or collection | Reference |
Former shelving location | Books |
Copy number | 1 |
Piece physical condition | 1-New |
Location | JZL-CUI |
Piece designation | 20360 |
-- | 750.00 |
Classification part | 658.82 SHI-A |
-- | Jumbo Book Islamabad |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 3 |
Piece physical condition | 2-Good |
Location | JZL-CUI |
Piece designation | 20361 |
-- | 750.00 |
Classification part | 658.82 SHI-A |
-- | Jumbo Book Islamabad |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 2 |
Piece physical condition | 2-Good |
Location | JZL-CUI |
Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
09/18/2023 | 658.8 2 SHI-A | Reference | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 20359 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 | |||||
09/18/2023 | 658.82 SHI-A | 2nd Floor | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 20360 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 | |||||
09/18/2023 | 658.82 SHI-A | 2nd Floor | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 20361 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 |