Advertising, promotion & supplemental aspects of integrated marketing communications (Record no. 189675)

MARC details
000 -LEADER
fixed length control field 01263cam a2200313 a 4500
001 - CONTROL NUMBER
control field 0000042656
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991208s2000 txua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030211131
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.82
Item number SHI-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion & supplemental aspects of integrated marketing communications
Medium [Book] /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 674 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement The Dryden Press series in marketing.
500 ## - GENERAL NOTE
General note Hbk. Index includes
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Sales promotion.
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Title of a work Promotion management & marketing communications.
852 ## - LOCATION
Piece designation 20359
-- 750.00
Classification part 658.8 2 SHI-A
-- Jumbo Book Islamabad
Sublocation or collection Reference
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Piece designation 20360
-- 750.00
Classification part 658.82 SHI-A
-- Jumbo Book Islamabad
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 3
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 20361
-- 750.00
Classification part 658.82 SHI-A
-- Jumbo Book Islamabad
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 2 SHI-A Reference 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 20359 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.82 SHI-A 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 20360 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.82 SHI-A 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 20361 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023